Internet Advertising, also called online marketing or net marketing may be of the most effective marketing methods used, as it provides the ability to target specific markets while they are surfing the Net.
However, the effectiveness of a net marketing campaign is only as nice as the ads.
Use this powerful approach when generating your advertisement copy.
A powerful advertisement is of the most important aspects of your success. And, the secret to a successful advertisement is your HEADLINE. You only have a split second to grab your targets attention. Your potential customer will most likely scan the ads and only read if it catches their attention. Write your ads with passion, excitement, and benefits.
All of us know the importance of a powerful headline. However, writing a great headline is not as simple as it sounds.
A -Attention -Grab your targets attention
I -Interest -Create curiosity
D -Detail -Provide details
A -Action -Call for action
Generate an urgency to act now. Making a Free Advertising Services of websites will take a great deal of hard work and time. You'll need to write it and re-write it over and over again before you come up with a great advertisement.
In order to write an effective headline, you must learn how to make use of specific words to accomplish a specific reaction.
An effective headline will literally force your potential customers to learn more. It will instantly ignite a definite emotion and intrigue them to read on.
Before writing your headline, you must first learn a small bit about the basic human motivators. According to psychologist Abraham Maslow, human behavior is always the result of or more of basic needs. They listed these needs in a sequence that they refers to as "the hierarchy of human needs."
They believes that until a less significant need is met there won't be any desire to pursue a more important need. Below are the human motivators, beginning with the basic needs and continuing to the most important needs.
When you are aware of the basic human needs, you can incorporate these needs in to your writing. A great headline will appeal to your potential customers' emotions. You must feel their needs, desires and desires and write your headlines with passion and emotion.
Physiological - Basic human needs include hunger, thirst, shelter, clothing and sex.
Safety (Security) - Human need for physical, emotional and financial security.
Social (Affiliation) - Human need for love, affection, companionship and acceptance.
Esteem (Self Esteem) - Human need for achievement, recognition, attention and respect.
Self-actualization - Human need to reach their full potential.
When writing your headlines, keep in mind, you only have a few seconds to grab your potential customers' attention. If your headline doesn't immediately catch their attention, they will basically move on and never return. Below are several
different formulas used by professional copywriters to write compelling headlines.
